Research that gives back
A clear answer for those who want to understand what our software does.
We believe that respondents should receive real-time valuable insights by being able to compare their own answers with other participants. Moreover, personal advice based on a benchmark report is much better substantiated and more valuable.
From collective insight to individual value
Overall market picture
Market research maps the market: trends, competitors, target audiences. The data provides collective insights that help with strategic decisions. The end result is a report for the client, not for the respondent.
Personal comparison
Benchmark research compares individual respondents with a relevant group. Each participant receives a personal report in which they can compare themselves to others. This makes the data immediately usable, as a starting point for conversation, advice or action.
Respondents who can compare themselves to a relevant group experience more value. This increases response, strengthens the relationship and makes follow-up contact more natural.
Immediate value for everyone
- Respondents immediately receive relevant context about their position
- Researchers don't have to wait for final data for usable output
- Reports are consistent and reproducible
- Publication can be real-time or phased, depending on your process
How it works
BenchLab combines research, analysis and activation in one platform. Within minutes you set up a professional benchmark study completely in your own style.
Experience our approach yourself?
Join our own research