Research that gives back
A clear answer for those who want to understand what our software does.
We believe that respondents should receive real-time valuable insights by being able to compare their own answers with other participants. Moreover, personal advice based on a benchmark report is much better substantiated and more valuable.
For whom?
- Research agencies and consultancy
- Deliver current benchmark reports for your customers quickly based on your survey platform: we connect with everything.
- Do it yourself
- Do you conduct research within your organization but lack benchmarking? Get more out of your ongoing research? Real-time reports? Provide valuable insights to your respondents? With BenchLab it's possible.
- Starters
- Never done benchmark research before? No problem. Together with our partner research agencies, we'll help you further.
How it works
- 1
Connect your existing research software
BenchLab integrates with platforms like Checkmarket, Medallia, Crowdtech and others. Your existing workflow stays intact.
- 2
Respondents complete the questionnaire
Just like any other research. No extra steps for your participants.
- 3
The system automatically generates a personal benchmark report
As soon as a respondent is finished, a report is generated in real-time that compares individual answers with the group average.
- 4
Reports are immediately available and reproducible
Reports can be regenerated at any time. They are consistent, in your brand identity, and always up-to-date with the latest data.
Frequently asked questions
What you need to know about benchmark research
Market research maps the market: trends, competitors, target audiences. Benchmark research compares individual respondents with a relevant group and delivers each a personal report. Where market research provides collective insights, benchmark research makes the data individually actionable, as a starting point for conversation, advice or action.
BenchLab is developed for organizations that regularly conduct research and want to activate the results. Think of IT companies, consultancy firms, industry associations and research agencies. Wherever research data currently stays locked in reports and doesn't make it into conversations, BenchLab makes the difference.
The AI in BenchLab automatically generates personal summaries, analyses and advice per respondent. No standard texts, but contextual insights based on the specific answers and the benchmark comparison. This way, every respondent receives immediately usable feedback, without you having to manually prepare each report.
BenchLab starts at €99 per month (Starter). Professional costs €549 per month with unlimited reports, full integrations and the complete AI module with content generation for LinkedIn and blog. For agencies there is a custom white-label Partner package; contact us to discuss it. The pricing page shows all packages side by side.
No. BenchLab connects with existing research platforms such as CheckMarket, Medallia and Crowdtech, and with systems like HubSpot, Pipedrive and Salesforce. Your current way of working stays intact; BenchLab adds the personal benchmark reports and the follow-up.
Your own BenchLab environment is ready within 48 hours, with no migration or technical project. Personal onboarding gets your team going right away, and never done benchmark research before? Our partner sets up a complete study with you in two sessions.