Eighteen features that take your research further
All features
From respondent management to AI content: this is everything BenchLab does for you, with real screens from the tool.


Generate LinkedIn posts from your research data in one click.
AI-powered LinkedIn content
BenchLab analyses the outcomes of your benchmark research and automatically composes LinkedIn posts. No loose prompts or generic copy, but posts that point directly to findings from your own data and match your tone of voice.
Months of thought-leadership content from a single study.

Every participant receives an automatic, personal conclusion.
Personal conclusions per respondent
For each respondent BenchLab drafts a personal analysis: how their answers compare to the rest, where their blind spots are and which actions are recommended. Indispensable for follow-up conversations and relationship management.
Respondents get valuable feedback, you get a natural follow-up.

Sales angles per respondent, linked to your offering.
Recommendations based on your proposition
BenchLab automatically matches each participant's answers with the parts of your proposition that are most relevant. The result: for every respondent you see which conversation to have and with which story.
Straight from research to qualified sales opportunities.

Ask questions about your research data, in plain language.
Chat with your report
Open the chat next to your report and ask, for example, which respondents score lowest on a theme, or what the most striking differences per industry are. BenchLab answers instantly based on the underlying data.
Insights on the table without digging yourself.

Adjust your report without a designer.
Report builder
Drag, move and reorder the blocks in your benchmark report. Change chart types, add illustrations and see the end result instantly in a live preview. No rendering batches, no dependency on external designers.
A professional report, exactly the way you want it.

Logo, colours and typography adapt seamlessly.
Fully in your brand style
Configure your brand per study: logo, colour palette, typography, background and footer. The report you deliver is recognisable as your brand, not as that of a tool.
White-label reports without extra cost or effort.

A personal report immediately after completion.
Real-time reports for respondents
As soon as a respondent completes the survey, he or she receives a personalised report. Their own answers compared to the group results, in your brand style, without waiting.
Higher participation rates and more engaged respondents.

The complete picture of your benchmark in one report.
Total report across all respondents
Besides the personal reports per participant, BenchLab generates a total report with the results of the entire group. Ideal as the final deliverable for your client or as the basis for a presentation.
One document with the whole story of your research.

A dedicated overview page for every participant.
Customer card per respondent
The customer card brings all data of one respondent together: contact details, answers, personal conclusion, generated report and your own notes. No more scattered spreadsheets.
Research and relationship management in one place.

Complete blog articles straight from your results.
Automatic blog articles
At the push of a button BenchLab generates a complete blog article: title, opening paragraph, body and conclusion. All you do is edit. No blank page, no writer's block.
Saves a day of writing per article.

AI content in the tone of your organisation.
Your own writing styles
Define once how your organisation writes: formal or accessible, short or elaborate, with or without jargon. All generated content, from conclusions to LinkedIn posts, automatically follows that style.
Consistent content that sounds like your organisation.

To approach, interested, participated: at a glance.
Progress overview per study
For every study BenchLab shows which parties you still need to approach, who has shown interest and who has participated. Three tabs, one overview. No more questions about the status of your project.
Grip on the progress of your research, without loose spreadsheets.

One button, your entire list mailed personally.
Bulk mailing from BenchLab
Send a whole group of respondents a personal email in one go: a reminder, an invitation to the presentation of the results or extra context. Merge tags for name and company are built in.
Keep your respondents engaged, without mail-merge hassle.

Your clients log in with an 8-digit code.
Log in without a password
No passwords, no lost links. Your clients receive an 8-digit code by email and simply enter it. Safe, fast and immune to mail scanners that break login links.
Everyone inside the report within seconds, without support tickets.

Import changes from CheckMarket in one click.
Question set synchronisation
Changes to your question set in CheckMarket or Medallia are imported into BenchLab with a single click. Two modes: questions only, or including titles and intros. Conflicts are shown clearly so you decide what to keep.
No manual copy-and-paste between tools.

Industries and roles filled in automatically.
AI classification of respondents
Is a respondent missing the right industry classification? BenchLab fills it in based on company name and context. After that you can refine your analyses per segment.
Clean data without hours of manual lookups.

All data and results out in one go.
Export to Excel
Export respondent data, answers and results to Excel for your own analyses, or for use in other tools such as a CRM or mail platform. You decide which columns to include.
Your data stays yours, in any format you need.

Try BenchLab with sample data.
Demo environment
In the demo environment you click through a fully set up study with fictional respondents and reports. Experience exactly how the tool works, without setting anything up first.
Within five minutes you know whether BenchLab fits you.
Twenty minutes together on your own data?
Book a demo and we will set everything up for you.
