At BenchLab, we take your privacy seriously. This policy explains what data we collect, why we collect it and what rights you have. We comply with European privacy legislation (GDPR) and only collect data that is strictly necessary.
Who are we?
BenchLab is a product of The Blue Hour Digital B.V., located at Maanweg 174, 2516 AB The Hague, the Netherlands (Chamber of Commerce 81548206, VAT NL862134080B01). We develop benchmark software that enables organisations to conduct benchmark research and generate personalised reports for their respondents. For privacy questions or to exercise your rights, contact us at info@thebluehour.digital or +31 70 369 8509.
BenchLab works closely with research agency The Blue Hour. The Blue Hour conducts the substantive benchmark research — including study design, participant recruitment and analysis — and is legally part of The Blue Hour B.V. BenchLab is a product of The Blue Hour Digital B.V. and operates the technical platform on which the responses are processed and your personalised report is generated. The Blue Hour B.V. and The Blue Hour Digital B.V. are affiliated companies.
What data do we collect?
We only collect data that you actively provide to us. We do not track you beyond our website and we do not use tracking cookies.
Contact form
When you fill out our contact form, we collect:
- First and last name
- Email address
- Phone number (optional)
- Your message (if provided)
Benchmark participation
When you participate in a benchmark study, you complete the questionnaire via the research platform CheckMarket — the software we use to collect responses. This typically takes place on a client-specific subdomain of www.benchmarkresearch.nl. Both www.benchmarkresearch.nl and www.benchlab.nl are platforms operated by The Blue Hour Digital B.V. The answers you provide are securely forwarded from CheckMarket to BenchLab to generate your personalised report. The specific data collected depends on the study and will be communicated to you before participation.
How do we use your data?
- To respond to your enquiry or request
- To generate your personalised benchmark report when you participate in a study
- To improve our services
Website analytics
We use Plausible Analytics to analyse website traffic. Plausible is a European, privacy-friendly alternative that does not use cookies, does not store personal data and is fully GDPR-compliant. No IP addresses are stored and visitors are not tracked across pages or sessions. All data is aggregated and can never be traced back to individual visitors.
Cookies
Our website does not use tracking or marketing cookies. The only cookie we use is a functional language preference cookie that remembers your preferred language. Cloudflare Turnstile may place a temporary cookie to protect our contact form from spam. This cookie is strictly functional and is not used for tracking.
Third parties
We work with a limited number of trusted service providers:
- Plausible Analytics — privacy-friendly website statistics, without cookies or personal data (EU-based)
- Cloudflare — hosting and security of our website, including Turnstile spam protection on our contact form
- Brevo — processing of emails sent through our contact form
- CheckMarket — research platform on which you complete the benchmark questionnaires; the answers you provide are forwarded to BenchLab to generate your report (EU-based, GDPR-compliant)
We never sell your data
We never sell, rent or share your personal data with third parties for commercial purposes. Your data belongs to you. We only use it for the purpose for which you provided it.
Data retention
We do not store your data longer than necessary for the purpose for which it was collected. Contact details are deleted once your enquiry has been resolved, unless a client relationship is established. Benchmark data is retained for the duration of the study and, in consultation with the client, is anonymised or deleted afterwards.
Your rights
Under the GDPR, you have the following rights:
- Right of access: you may request which data we hold about you
- Right to rectification: you can have incorrect data corrected
- Right to erasure: you can request deletion of your data
- Right to data portability: you can request your data in a readable format
- Right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)
Contact
If you have questions about this privacy policy or wish to exercise your rights, please contact us at info@thebluehour.digital or +31 70 369 8509. Postal address: The Blue Hour Digital B.V., Maanweg 174, 2516 AB The Hague, the Netherlands.