Benchmark. Analyze. Activate.
BENCHMARK SOFTWARE WITH AI ANALYSIS
For 10 years, the standard for benchmark software. Conduct your benchmark research and generate automated, real-time, personalized benchmark reports in your own brand style. Discover today what your market really wants and provide your respondents with valuable insights.
Add-on With our GenAI add-on, our software creates automated personal analyses for you and your respondent based on the answers.
Report examples
Unique benchmark reports
With our software, you automatically generate a personalized benchmark report for each participant. At a glance, it becomes clear how an organization or person relates to their environment and where the differences lie.
* Each report is fully customizable with your branding, tone of voice and data selections.
Customers who trust us:
Benchmarkonderzoek
Ervaar een benchmarkonderzoek
Ontdek in 10 minuten hoe uw commerciële strategie zich verhoudt tot uw peers.
From guessing to knowing, from taking to giving
- Conquer new markets
Identify opportunities, understand the dynamics of new segments and get into conversation with decision makers immediately by sharing relevant insights and comparisons.
- Test new products or services
Validate propositions with market data, understand needs and expectations, and discover early which features or services are truly relevant to your target audience.
- Become a thought leader
Publish trends, statistics and comparisons from your benchmark. Build authority, strengthen your position and stay sustainably relevant with current, data-driven content.
- Add value to your network
Share market information, insights and personalized benchmark reports. Strengthen relationships, create engagement and help your network make better decisions based on facts.
Stories from our customers
Results that speak for themselves
From data to advice ADD-ON
The GenAI add-on goes one step further. It analyzes answers, creates personal conclusions for you and your respondent in the benchmark report. This way you directly connect data to advice.
- Automatically writes personal conclusions for you and your respondent
- Recognizes trends and deviations in the dataset
- Signals conversation topics for your team
- Helps you translate research results into actions
This way, every benchmark report becomes not only a source of insight, but also personal advice.
Start quickly, grow smartly
What you get with BenchLab
We don't believe in long implementations or expensive trajectories. Within 48 hours your environment is live and we help your team create value immediately.
More than 600 marketing and sales leaders went before you.
- Quick implementation
Live within 48 hours. No migration, no technical hassle.
- Personal onboarding
Dedicated support to get your team up and running immediately.
- Continuous optimization
Automatic improvements based on usage and data, smarter every month.
Frequently asked questions
What you need to know about benchmark research
Market research maps the market: trends, competitors, target audiences. Benchmark research compares individual respondents with a relevant group and delivers each a personal report. Where market research provides collective insights, benchmark research makes the data individually actionable, as a starting point for conversation, advice or action.
BenchLab is developed for organizations that regularly conduct research and want to activate the results. Think of IT companies, consultancy firms, industry associations and research agencies. Wherever research data currently stays locked in reports and doesn't make it into conversations, BenchLab makes the difference.
The AI in BenchLab automatically generates personal summaries, analyses and advice per respondent. No standard texts, but contextual insights based on the specific answers and the benchmark comparison. This way, every respondent receives immediately usable feedback, without you having to manually prepare each report.
BenchLab starts at €99 per month (Starter). Professional costs €549 per month with unlimited reports, full integrations and the complete AI module with content generation for LinkedIn and blog. For agencies there is a custom white-label Partner package; contact us to discuss it. The pricing page shows all packages side by side.
No. BenchLab connects with existing research platforms such as CheckMarket, Medallia and Crowdtech, and with systems like HubSpot, Pipedrive and Salesforce. Your current way of working stays intact; BenchLab adds the personal benchmark reports and the follow-up.
Your own BenchLab environment is ready within 48 hours, with no migration or technical project. Personal onboarding gets your team going right away, and never done benchmark research before? Our partner sets up a complete study with you in two sessions.
Schedule your demo
Schedule a demo and see immediately how benchmark reports increase your conversion.