Successful cases
Discover how organizations use BenchLab by The Blue Hour to strengthen their market position and convince customers with facts.
Filter by target audience
Choose a category to view relevant cases
92% healthcare institutions expect a hack
Research by SoftwareOne shows that 92% of healthcare institutions expect a hack, but only 50% have a recovery procedure in order.
The conditions for deploying AI
Artificial Intelligence (AI) is attracting increasing interest from businesses, and while many organisations are still in the early discovery phase, this provides the very opportunity to implement ...
What is benchmark research?
Benchmark research compares every participant with similar organisations and gives each one a personal report. That makes research data directly usable in conversations.
Soc: build it yourself or outsource?
For years, cybersecurity was all about prevention. Now more organisations recognise the need to both prevent and cure. Managed detection & response can help. Is it only for large organisations?
CheckMarket alternatives: these are your options
CheckMarket is now called Medallia Agile Research and the Dutch-language site has disappeared. What does that mean for your research, and which alternatives fit your situation?
Mapping risks with an eye on the delusion of the day
Our society runs on technology. Digital processes are the backbone of organisations. These processes are threatened by an increasing number of cyber attacks. What are organisations doing about cybersecurity?
What does benchmark research cost?
From software licence to fully guided programme: these are the costs of benchmark research, with concrete amounts and an honest comparison.
Cybersecurity benchmark survey: ransomware biggest threat factor
Ransomware is a special form of cybercrime. The cybersecurity benchmark survey conducted by Conscia in collaboration with BenchLab shows that ransomware is considered the biggest threat (82%).
The best benchmark tools compared
Which software is suitable for benchmark research? We compare survey platforms, assessment tools and true benchmark tools on reporting, guidance and price.
Cyber attack factored in by organisations' 94%
200 organisations tested. 94% know: a hack is coming. 43% focus on prevention. 15% on detection. 39% trust their own response plan. The gap is large.
The benchmark report: what does it contain?
A good benchmark report shows at a glance where an organisation stands compared to the market. These are the standard components.
What factors determine how to innovate as efficiently and successfully as possible?
56% want faster innovation. 52% are held back by their own management. 64% fail at market validation. 58% have no circular plan for 2030. Strategy blocks execution.
BenchLab or Pointerpro?
Both tools give every participant a personal report, but the approach differs fundamentally. An honest comparison, so you choose what fits your research.
The Imperative of Cloud Modernisation in the Age of AI
The shift to cloud computing has revolutionised IT infrastructure, compelling businesses to adopt more agile and scalable environments. According to the report, 40% of workloads are currently in th...
How to set up benchmark research in 5 steps
From audience to follow-up: how to set up a benchmark study participants appreciate and that generates conversations.
Benchmark: 83% of finance directors expect major changes in healthcare supply
From our ongoing benchmark survey, 83% of finance directors and managers of healthcare institutions in the Netherlands expect significant changes in healthcare supply and its financing.
Member research: software and approach
Good member research delivers something for every member, not just the board. This is how to choose software that turns your member research into a member benefit, with a benchmark report per member.
Increasing demand for total solutions of IT and telecom services
Although IT and telecom services have been speeding along with all the developments in recent years, they are missing an important opportunity: partnering. Indeed, one of the striking trends in the...
Market research or benchmark research: which fits you?
Both forms of research have their place. This is the difference, and how to choose what fits your goal.
Continuing to grow as an MSP: between ambition and reality
77% want to automate. 42% have automated invoicing. 27% digital customer management. 25% automated sales. Execution lags behind intention.
This is what a benchmark report looks like
Anyone looking for benchmark research software wants to see one thing: the report participants receive. Walk page by page through a real BenchLab report, or request one yourself.
Cloud strategy under control?
MSPs score high on vision (90%), partnerships (80%) and scalability (70%). But only 30% offer customers self-service. That's where the growth opportunity lies.
Increasing response in B2B research: how to get decision-makers on board
Decision-makers are tired of surveys. These six principles structurally increase the response of your research.
Nearly 60% multinationals find own access control system not future-proof
Nedap Security Management presented key conclusions from its comprehensive benchmark study. The market group of technology group Nedap examined access management challenges facing multinationals.
Sustainability is number one at 59% of the producers.
Sustainable business. Circular economy. Smart Industry. These are urgent topics for many organisations. In the Raw Materials Agreement, it was agreed that society must be fully circular by 2050.
The benchmark questionnaire: which question types work?
Comparability is the heart of every benchmark. These question types make answers comparable and the report strong.
How do you attract new customers? - The power of Research Based Sales
Finding new customers really works differently than it did a few years ago. Research-based sales is a method that ensures customers help create opportunities for your sales team.
43% of time spent on IT security, goes to prevention
A world without cyber risks is unfortunately a pipe dream. Fortunately, organisations can prevent much misery themselves. The cybersecurity benchmark survey shows organisations are well aware of the dangers.
AI in market research: what actually works today?
Beyond the hype: what AI already does reliably in benchmark research today, and what it does not (yet).
Ready to write your own success story?
Start transforming your sales with data-driven insights today.