MSPs want scalable growth. 77% name process automation as top priority. But reality: 42% invoicing, 27% CRM, 25% sales automated. The gap between will and execution is large. Average score: 6.5. Not good enough for scaling.
Growth ambition? Check. Investments? Check. New services? Check. But internal processes? That's where it chafes. 77% see automation as a growth opportunity. Only 42% automate invoicing. 27% customer management. 25% sales. These figures don't match scaling objectives.
Barriers are known: time (56%), budget (38%), legacy systems (41%). But these are excuses, not fundamental blockers. Organisations that do push through score higher on satisfaction, speed, predictability. It's a choice, not impossibility.
MSPs rate themselves an average of 6.5 on automation. That figure tells the story: doubt, reluctance, non-priority. Result: double actions, poor data visibility, long lead times. Friction that only becomes really visible during acceleration.
Technology is available: ERP (Exact, AFAS), ITSM tools, cloud platforms. Tools are there. Adoption is the problem. That's not a tech issue. That's a leadership issue. Who takes it on?
Want to know how market leaders solve this? Participate in research.
