Acquisition scan with a personal report
Use cases
A good acquisition scan first gives the prospect something valuable, and then gives you a substantive reason to get to the table.
Sound familiar?
Whitepapers no longer work
Your audience still downloads something now and then, but it rarely leads to a conversation. A generic document says nothing about their situation.
Cold calling without a trigger
Without a concrete trigger, acquisition remains an uphill push. There is nothing substantive to open the conversation with.
Expertise stays invisible
You know your field inside out, but prospects only see that once they are already clients. There is no low-threshold way to show it earlier.
How it works with BenchLab
- The prospect fills in a scan in ten minutes and immediately receives a personal benchmark report in your brand style: that is your expertise, made tangible.
- The comparison uses the real answers of the other participants, so the report contains figures the prospect cannot get anywhere else.
- You see which organisations participated and what they answered: the first conversation starts with their figures, not with your brochure.
- The report ends with your conclusion and your invitation for a follow-up conversation, not with a bare overview of figures.
- If the scan becomes an annual benchmark, you build a dataset that sets you apart for the long term.
Recommended package
Consultants start with Starter (€99 per month); firms that run the scan under their own brand for multiple propositions choose Professional or Partner.
Pricing →Further reading
Your expertise as a scan?
Fill in the demo survey and experience what your prospects would receive, or schedule a demo for a scan around your own proposition.