Customer satisfaction survey (CSAT) with benchmark
Use cases
Classic customer satisfaction research gives you a score and the customer nothing. With a benchmark around it, the study itself becomes a reason for the next conversation.
Sound familiar?
Low response, and dropping
Your customers receive dozens of satisfaction surveys a year. There is no reason to fill in yours in particular, because they never hear anything back.
A score without a conversation
The study produces a 7.8. And then? The report disappears into a drawer and the contact with the customer is no more substantive than before.
No context for the scores
Is that 7.8 good or bad? Without a comparison with other customers or organisations, every score remains an isolated number you can do little with.
How it works with BenchLab
- Every customer who participates immediately receives a personal report: their own answers compared with the average of the other participants.
- The report appears fully in your brand style, so it feels like a piece of your service, not like a little questionnaire.
- The invitation changes from a request into an offer: compare your situation with that of comparable organisations and receive your report right away.
- You see the answers and the report per customer, as a concrete trigger for the next account meeting.
- Already using a survey platform? BenchLab connects with all major survey platforms, so you do not have to switch environments.
Recommended package
Most organisations start customer research with Starter (€99 per month) and grow into Professional once multiple studies or languages are needed.
Pricing →Further reading
Customer research your customers want to fill in?
Fill in the demo survey yourself and experience what your customers would receive, or schedule a demo in your own brand style.