Member satisfaction survey and industry benchmark
Use cases
For industry associations, the benchmark is the strongest answer to the question of what the membership delivers. Nobody else has the figures of precisely your members.
Sound familiar?
Response keeps stalling
The same reminder emails every year, a lower percentage every year. Members do not fill it in because it gives them nothing.
The report stays with the board
The overall report circulates within the board and the office, but the members who took part hardly hear anything back.
Member value is hard to prove
The same discussion at every membership fee round: what do I actually get for my membership? A convincing, tangible answer is missing.
How it works with BenchLab
- Every member who participates immediately receives a personal benchmark report: their own company figures next to the industry average.
- The report is in your association's brand style, making it a visible, tangible member benefit.
- Core questions stay the same every year, so members and the association see trends; each edition leaves room for a topical theme section.
- The board gets the complete picture of the industry, as a basis for meetings, advocacy and press.
- Your current survey platform can stay: BenchLab connects with all major survey platforms.
Recommended package
Associations usually start with Starter (€99 per month); with multiple benchmarks or a large member base, Professional is a better fit.
Pricing →Further reading
The benchmark as a member benefit?
We will show you what a member report in your association's brand style looks like. Schedule a demo or try the demo survey yourself first.