Use cases for benchmark research
Use cases
Benchmark research has more applications than many people think. These are the six use cases we see most often, each built on the same principle: every participant receives a personal report, you get the complete comparison.
Customer satisfaction survey (CSAT) with benchmark
Do not just ask what customers think of you, but give every customer something valuable in return: a personal report with their own answers next to those of comparable organisations.
View this use caseMember satisfaction survey and industry benchmark
Turn your member research into a member benefit: every member who takes part receives a personal benchmark report with their own figures next to those of peer companies in the industry.
View this use caseEmployee satisfaction survey with benchmark
Compare teams, departments or locations with each other and give every manager their own report. That turns employee research into a steering instrument instead of a box-ticking exercise.
View this use caseMaturity scan with a benchmark report
A maturity scan gains enormous strength when the participant is not compared with an invented norm, but with real answers from comparable organisations.
View this use caseAcquisition scan with a personal report
For consultants and advisory firms: a short scan that prospects fill in themselves and that immediately produces a personal benchmark report. More valuable than a whitepaper, and the conversation starts with substance.
View this use casePartner and supplier research
For organisations that work with resellers, partners or suppliers: every partner gets their own benchmark report, you get the complete picture of your channel.
View this use case